Last updated: March 2025
This Privacy Policy describes how Heartful Crafts and its brands ("Heartful Diamonds", "Latch Hook Crafts", "we", "us", or "our") collect, use, and share your personal information when you visit our websites, place an order, or otherwise interact with us.
This policy applies to the following websites and services operated by Heartful Crafts:
When you place an order, create an account, sign up for our newsletter, contact our support team, or submit a contact form, we may collect:
When you visit our websites, we automatically collect certain technical information, including:
We use the information we collect for the following purposes:
When you upload a photo for a custom kit, we use it solely for the purpose of creating your personalised product. Your uploaded photos are:
Our websites use cookies and similar technologies to:
You can manage cookie preferences through your browser settings. Disabling cookies may affect some website functionality.
We share your information with the following categories of third-party service providers, solely for the purposes described above:
Each of these providers has their own privacy policy governing their use of your data. We do not sell your personal information to third parties.
Depending on your location, you may have the right to:
To exercise any of these rights, please contact us at hello@heartfulcrafts.com.
We retain your personal information for as long as necessary to fulfil the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order data is generally retained for the duration required by applicable tax and commercial law.
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes encryption of data in transit, secure storage practices, and regular security reviews.
Our services are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will take steps to delete it.
As we operate internationally and work with service providers in various countries, your personal information may be transferred to and processed in countries other than your country of residence. We take appropriate safeguards to ensure your information is protected in accordance with this policy.
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "last updated" date. We encourage you to review this policy periodically.
If you have any questions about this Privacy Policy or our data practices, please contact us: