Two specialist brands, each purpose-built for their craft. One shared commitment to quality, creativity, and customer experience.
Heartful Diamonds is our flagship brand and one of the leading names in diamond painting. Since 2018, we've helped over 70,000 customers transform their creativity into sparkling works of art.
Our signature offering is custom photo-to-diamond art: customers upload a personal photo — a wedding portrait, a beloved pet, a family memory — and we create a complete diamond painting kit from it. Every custom design goes through quality analysis to ensure the finished mosaic does justice to the original image.
Alongside custom kits, we offer hundreds of curated designs across categories including animals, landscapes, abstracts, and exclusive artist collaborations. Every kit ships with premium resin diamonds, a quality-checked canvas, and all the tools needed to start creating immediately.
Signature service: Free replacement diamonds for any lost or spilled beads — lifetime warranty on all kits.
Latch Hook Crafts is our newest brand, bringing the same quality-first philosophy to the world of latch hook kits. We offer a wide range of rug and pillow kits with colour-guided canvases that make this classic craft accessible to complete beginners.
Latch hooking is one of the most relaxing fibre arts — a rhythmic, meditative process that produces stunning functional pieces for your home. Our kits include premium pre-cut yarn, a detailed colour grid, a latch hook tool, and clear instructions. Rugs come with a non-slip backing so they're ready to use the moment you finish.
From animals and landscapes to abstract patterns and designs for kids, our growing collection offers something for every crafter. Whether you're looking for a weekend pillow project or a multi-week rug masterpiece, we've got you covered.
Large-format projects with non-slip backing. Hundreds of designs. Our star products — stunning statement pieces for any room.
Perfect starter projects. Completable in a few afternoons. Great for beginners and gift-giving.
Miniature kits designed for young crafters. Simple patterns, bright colours, and an introduction to fibre arts.
Everything you need in one box. No hunting for extra supplies. Open the kit and start creating immediately.
90-day return policy and lifetime warranty. If materials are missing or defective, we replace them at no cost.
Protective packaging designed for international transit. Free shipping on qualifying orders in select regions.
Customer support available every day of the week. Real help from people who understand the craft.