From a single diamond painting order to a multi-brand crafting company trusted by tens of thousands worldwide.
Heartful Crafts began in 2018 with a simple observation: the diamond painting industry was growing fast, but quality was inconsistent. Customers were receiving crushed boxes, creased canvases, missing diamonds, and unhelpful support. The craft deserved better.
We set out to build a diamond painting brand that took quality seriously — from the materials in the box to the experience after delivery. What started as a single store has grown into a multi-brand crafting company serving customers in over 50 countries.
We believe everyone deserves a creative outlet that's relaxing, rewarding, and uniquely theirs. Our kits are designed so that anyone — regardless of artistic skill — can create something beautiful. When those kits are made from personal photos, the creative experience becomes something truly special.
Every custom kit goes through quality analysis before shipping. We inspect canvas materials, diamond quality, symbol clarity, and packaging integrity — because these kits carry personal meaning.
Our customers upload photos of beloved pets, family memories, and loved ones they've lost. We treat every image with the care it deserves, because we understand what it represents.
Every kit ships with everything needed to start creating immediately. Extra materials included as backup. If anything is missing, our support team ships replacements — no questions asked.
We ship to over 50 countries with protective packaging designed to survive international transit. Customer support is available 7 days a week for crafters in any timezone.
Discover what makes Heartful Diamonds and Latch Hook Crafts the preferred choice for crafters worldwide.
Our Brands